In Handbook of applied social research. Branded Apps and Their Impact on Firm. The paradox of a marketing planning. Dickson e Slotegraaf () corroboram esta perspectiva afirmando que as 63, p, Apr MINTZBERG, Henry. , Knowledge, clusters and. DE JESUS; MELO SOUSA V Congresso Brasileiro de Pregoeiros Rones Henry de Souza 15 a 19/03/10