Discussions over a possible merger between online gaming operator Sportingbet and Sweden-based counterpart Unibet have been called off. . The two operations will merge and be housed in Sportingbet's London Sign up for free specialised news bulletins. Already. * Sportingbet, the online gambling operator, is examining a merger with Unibet, its Swedish rival, that would create a £ million group. ONLINE bookmaker Sportingbet has confirmed talks with “different parties” following reports the group is considering merging with Swedish. * CVC. Experience the captivating сascade slot, where Gems of different levels form clusters and merge into higher-value symbols, all while enjoying the Free Spins. Merge Up Slot Game by BGaming at LiveBet Casino: enjoy Merge Up free play in demo mode or get a % Bonus for real online wins! I am trying to come up with the most lopsided bet I could possibly do for In practice this means that you cannot combine too many bets to. The chief executive of Sportingbet has described Unibet's withdrawal from a possible merger with the British sportbook as “very unfortunate”, and admitted. Register Now. The Aim-listed internet betting and gaming group, which last month held talks with rival Empire Online about a £m merger but subsequently.